LUNA: Dairy-free Products
BRANDING // PACKAGING // ILLUSTRATION
LUNA is a vegan dairy alternative brand designed for consumers with dietary restrictions who prioritize eco-conscious living.
This conceptual brand caters to consumers with dietary restrictions who prioritize sustainability, targeting individuals aged 20 to 35 who seek high-quality, specialty foods. Positioned for high-end grocery stores, LUNA’s products stand out with a cohesive yet distinct visual identity.
Illustration played a central role in this project, from the brand’s illustrative badge logo to the custom patterns and ingredient-focused artwork that wrap around each package. The product line—featuring three flavors of ice cream, three flavors of yogurt, a carton of milk, and a package of butter—is color-coded for differentiation while maintaining brand cohesion.
Additionally, this work was featured in The Gravity of Typography: Exploring Type Across Various Design Mediums, an educational textbook by my graphic design professor, Karyn Jimenez-Elliott. This project was a deep dive into branding, packaging, and illustration, blending aesthetics with purpose to create a visually compelling and socially conscious product line.
Explore the creative process behind The Gravity of Typography and see how LUNA was featured.