For Pega's 30-year anniversary of being traded on the NASDAQ, we had the opportunity to brand the tower with an animation. We pitched two directions, and both ended up being chosen.

One of the directions was especially well received, as it highlighted Pega's "No token costs" model, and we were given the opportunity to expand it into an entire marketing campaign.

What started as a single animation grew into a much larger brand experience, including out-of-home advertisements across the DC Metro and four different airports in two countries, as well as paid media and a CTV spot.

Expanding a concept that was originally created for a single, large-scale application into an entire campaign came with its own set of creative challenges. We had to find ways for the visual language to flex across a wide range of formats and placements while still feeling like one cohesive brand. Luckily, the limited color palette and strong visual motifs gave us a solid foundation to build from. They allowed the campaign to adapt across a variety of applications while maintaining a consistent and recognizable look.