Each year at the Pegaworld Conference in Las Vegas, the MGM Grand’s poolside walkway transforms into a bold, high-impact branding opportunity. For the 2024 event, we took this space beyond traditional signage, turning it into a storytelling experience that highlighted Pega’s client success stories.

I collaborated closely with an external illustrator and our talented in-house copywriters to bring these stories to life through dynamic visuals and compelling messaging. The result was an engaging, visually striking installation that not only reinforced Pega’s brand but also celebrated the real-world impact of its technology.